Total Experience

Customer Experience
Management (CXM)

Where every touchpoint becomes measurable, improvable, and strategically designed.

Most companies believe that CXM is about collecting satisfaction scores or tracking NPS.
At Metriqore, we know it is much more than that.

Customer interaction analysis

From "Scores" to Scientific Signals

Customer Experience Management is the scientific orchestration of every interaction, feeling, perception, and micro-behavior. While traditional surveys capture only a fraction of this picture, effective CXM requires measuring the emotional, cognitive, and contextual reality.

While others look at scores, we analyze signals:

Body Language: Physical signals of comfort, tension, hesitation, or trust.
Facial Expressions: Micro-emotions that reveal unspoken reactions.
Tone of Voice: Speech patterns detecting stress, confidence, or delight.
Digital Behavior: Scroll depth, click hesitation, search patterns.
Emotional States: Expectations, motivations, conflicts, and biases.
Post-Interaction: Review tone, after-sales sentiment, and loyalty cues.

How Metriqore manages CX scientifically

01

Mapping the Entire Customer Journey

We begin by building a detailed blueprint of every customer touchpoint - online, offline, operational, emotional, and social. This reveals friction points, unmet needs, invisible barriers, and moments of delight.

02

Measuring Experience with Valid Instruments

CX measurement is never subjective. We use validated scales and research-grade tools to measure:

  • Perceived effort & fairness
  • Emotional activation & psychological comfort
  • Trust, transparency & expectation gaps
03

Integrating Internal & External Metrics

We combine your internal performance data (service times, operational logs) with your digital footprint. This dual perspective allows us to see the real customer experience - not just what happens inside, but how it is interpreted externally.

04

Designing and Improving Touchpoints

We redesign touchpoints using behavioral insights, UX optimization, and emotional design strategies. Every improvement is tested scientifically and grounded in measurable outcomes.

05

Continuous Monitoring

CXM is not a one-time project. We track changes in behavior, build early-warning systems, and update journey maps. This creates a living strategy that grows with your business.

Sector-Specific Applications

Hospitality & Accommodation

We measure perceived comfort, crowding, warmth, and food trust. We redesign service flows, communication tones, queue systems, and staff behaviors to create truly memorable stays.

Fast Fashion & Retail

We track in-store navigation, impulse triggers, and fitting-room frustration. Customer journeys are restructured for higher conversion, satisfaction, and repeat purchase.

Other Service Industries

Banks, clinics, restaurants, education, tourism - Metriqore builds custom CX models that capture the emotions, expectations, and behaviors specific to each sector.

Why CXM with Metriqore?

Because we treat experience as a scientific system, not a scoreboard.

Because we analyze what is visible and what is invisible.

Because we measure what others ignore.


"Satisfaction is an outcome - but experience is the cause."

METRIQORE.

We design, optimize, and elevate it into a strategic advantage.