Behavioral
Experimentation Strategy
Turning customer behavior into a scientific advantage.
Most companies measure what already happened. We go one step further:
We experiment on what could happen.
What do we mean by "behavioral experimentation"?
Instead of relying only on opinions or surveys, we create controlled behavioral scenarios and observe how real customers respond. We do not ask "what would you do?" - we create the condition and see what they actually do.
We test critical questions like:
- Which price format leads to more confident purchases?
- How do different product displays affect browsing and conversion?
- Which complaint-handling style recovers trust the fastest?
- How do emotions before and after service shape loyalty?
We answer these with A/B tests, field experiments, and psychological designs.
This is not guesswork. It is experimental science applied to your business model.
Sector-Specific Measurements
Fast Fashion & Retail
We measure: Trend sensitivity, impulse buying triggers, fitting-room frustration, checkout friction, and return behavior.
We experiment on: Assortment layout, promotion framing, app-store integration, and staff interactions to see what truly changes customer choices.
Hospitality & Accommodation
We measure: Perception of comfort, perceived crowding, staff warmth, food trust, and recovery after a service failure.
We experiment on: Room allocation policies, queue designs, feedback channels, and communication styles to identify combinations that improve repeat bookings.
Banking, Health & Services
From perceived transparency to fairness and safety. We create tailored behavioral indicators that match your reality and design experiments to reveal which interventions strengthen these perceptions.
Every business gets its own behavioral model, grounded in science.
How We Work
Diagnose the real problem
We start by listening: your pain points, goals, and context. We define the key behavioral questions: What should customers start, stop, or continue doing?
Design a custom research model
Our team builds a statistical model of the behavior: which attitudes and emotions drive it. We select validated measurement scales tailored to your needs.
Run sector-appropriate experiments
We design ethical, realistic experiments (A/B tests, field experiments in stores or hotels, or scenario-based surveys). Customers keep acting naturally; we keep measuring scientifically.
Analyze and translate into action
Using advanced statistics, we test what truly works. Then we translate results into strategic recommendations: what to change, what to scale up, and what to stop.
Iterate and refine
We help you build a continuous experimentation culture, where each round of testing makes your decisions smarter and growth more sustainable.
Why it matters
You do not just see correlations - you understand cause and effect.
You do not copy generic "best practices" - you discover what works for you.
You build strategy on tested behavioral evidence.
METRIQORE.
We do not just analyze behavior. We experiment with it, so you can grow with confidence.